It’s a wrap..

X number of shows, backstage chaos, emergency errands, lists, editors and VIP’s, dresses, shoes, and sleepless nights pretty much sums up my week.The past week has been amazing, and I’ve gained so many new experiences and acquaintances. The highlight? When I ended up a couple of feet away from VOGUE editor-in-chief Anna Wintour. I don’t care too much about celebrities but I have to admit that it is kind of cool to be in the same room as style icons like Anna and Olivia Palermo. Fashion Week is definitely one of those *pinch me* moments.

My last show ended up being the Marchesa Show, and it was A M A Z I N G. I’ll show you more behind-the-scenes pictures later. Right know, this girl needs to catch up on some sleep.


Talk soon! Xx Hanna 


The alarm rang at 6, and I was out the door at 7 am. I grabbed a cup coffee on my way to class and tried my best not to doze off – it’s rough to have statistics that early. After 4 lectures in a row, I rushed out of  One Pace Plaza and hailed a cab at Park Row. Chelsea next. I arrived at the location, got oriented, and from then on out it pretty much went back to back with rehearsals, check-ins, and the show. I actually prefer working shows as opposed to attending them – nothing beats the rush backstage, and the post-show joy you get after a well-produced show.

After 14 hours on the go, I went home, ordered Thai and watched the newest episode of Suits. Next up; bed. I’m beyond tired and have a really early day tomorrow. New York truly is the city that never sleeps. IMG_1829.JPG

I’ll have lots of Fashion Week updates this week. Xx Hanna

It’s that time of the year

New York Fashion Week that is. This year, I’ll be working for my former PR agency, and my new internship (which I’ll tell you more about soon). It’s an overwhelming, overworked, and chaotic process, but I love every single minute of it, and  I can’t wait to show you guys what goes on ‘behind the scenes’.

Before the week kicks of, I thought to take a trip down memory lane and share some of my first Fashion Week experiences. 

♥  One time I ended up sitting next to Giuliana Rancic at the Jenny Packham show. I shivered of excitement and had to pinch myself to make sure I wasn’t dreaming. Just a couple of years earlier, I dreamt of going to these shows. Fun fact: every time I accomplish something I’ve dreamt of, Don’t Stop Believin’ by Journey plays on repeat in my mind – don’t ask me why. 

♥ The first time I ever worked NYFW was for Cristina Ruales. In one show I ended up assembling the stage, working the door and dressing the models – it’s a process, but nothing beats the rush of adrenaline you get from being backstage. Or the random conversations you have with the models and designers – fashion people are hilarious. 

♥ One time I ended up working fashion week for a gown designer. For the first time since she started, she decided to do a lookbook shoot and presentation, instead of a show. For 2 days, we were 20 people stuffed into a small studio for 14 hours a day. Did I mention this shoot took place on one of the hottest weekends in September? And that the air conditioner was broken? To keep everyone from fainting we had to constantly run out for ice. 

♥ When I have friends who are unable to attend shows, they often ask me to go as a replacement – a favor that I am more than happy to do. What I hate, however, is saying someone else’s name at the door. I get red, shivery and super nervous. It may have something to do with the fact that I hate lying, or the fact that I’m surrounded by uberglamorus people. Probably the latter as I usually juggle shows, classes and work. 

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Xx Hanna


Couture and coktails


After a long Sunday at the library, I met up with a friend at an event for Bridal Fashion Week at Crate and Barrel. Their Soho store was filled with gorgeous dresses, great products ,live music and free champagne. A perfect ending to this hectic, stressfull week.

Xx Hanna 


New York Fashion Week

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… has officially begun! After two morning lectures at Pace, I ordered an Uber and rushed to Chelsea studios at Pier 59. Feeling as fresh as I could after a long (and hot day) I found my seat and got ready for the show. I love the pre-show vibe. Everyone is dressed up, photographers are scavenger hunting for good outfits, and the room is filled with excitement and anticipation. When people are seated, usually 20 minutes late, the lights dim, the audience hushes, and the only sound are the click’s coming from all the cameras. The music starts and the models showcase the pieces. Instantly, an undeniable magic captivates everyone in the room.

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Even though I’m not working any shows this year, I’m lucky enough to attend a few. My first show for the week was Fashion Palette – Australian Swim/ S/S 2017. Great show with some great, mostly basic, designs. We’ll definitely see a lot of swimsuits, camisole dresses and bright colors next spring.

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Xx Hanna 




New York Fashion Week

Thursday it’s once again time for NYFW, and I’m beyond excited! Being part of this wonderful spectacle is an adventure unlike any other. One I don’t want to miss. However, due to enormous amounts of schoolwork, I’m not going to work any shows or events. Nonetheless, if I’m lucky I might get to go to a show or two. If not, I’ll be outside spotting and snapping – the show outside the show is sometimes an even bigger spectacle than the show itself. Especially before the big designers.


A little #throwback to the Jenny Packham show I went to last fall.

Xx Hanna


I love my friends. Especially when they give me passes to Fashion Week. Earlier today I was lucky enough to go see Jenny Packhams’ show for NYFW. It was spectacular! I had the perfect seat (next to Guiliana Rancic), and spotted celebrities and it-girls everywhere. Playing cool was definitly one of the hardest things I have ever done..

Nevertheless, I managed to keep calm and focus on the most important thing; the collection! The dresses were feminine and extravagant with a hint of masculine undertones. And there were sparkles. Lots of it. As Jenny Packham describes it: “The collection celebrates the dualism of masculinity and femininity and the fluidity of both: the idea that, far from being irreconcilable, the two are perpetually passing into each other”. I’ll let the photos speak for themselves.. (Sorry for the iphone quality, my camera ran out of power..) IMG_5456








X Hanna